Legal
Privacy Policy
What we collect, why we collect it, and the control you have over it.
Last updated 12 October 2026
1. Who we are
This policy explains how aimentionz collects, uses and protects personal information when you visit our website or use the aimentionz platform. It applies to visitors, prospective customers and customers worldwide, including in South Africa, the United Kingdom, the European Union and the United States.
aimentionz is a trading name of The Duplexity Group (Pty) Ltd, a company registered in South Africa with registration number 2026/785112/07, with its registered address at 3 Spaanschemat River Road, Constantia, Cape Town, 7806, South Africa (“aimentionz”, “we”, “us”). We are the responsible party (under POPIA) and the controller (under the UK GDPR and EU GDPR) for the personal information described in this policy.
- Website: www.aimentionz.com
- Privacy contact: hello@aimentionz.com
- Information Officer: Gregory Haralambous, on behalf of The Duplexity Group (Pty) Ltd
2. Information we collect
We collect only what we need to run the website and platform, bill customers and improve our service.
| Category | Examples |
|---|---|
| Website usage | IP address, device and browser type, pages viewed, referring site, approximate location, cookie identifiers |
| Enquiries and contact | Name, email, phone, company, job title, message content |
| Account information | Name, email, company name, password (stored in hashed form), selected package |
| Billing information | Billing name and address, VAT/tax number, transaction history. Card details are handled by our payment provider; we do not store full card numbers |
| Platform data | Brand names, competitors, websites, keywords, prompts and reports you set up, and the AI-generated results we produce for you |
| Platform usage | Login times, features used, settings, error logs |
| Marketing preferences | Newsletter sign-up, email opens and clicks, opt-outs |
Platform data is mostly business information about brands and markets. Please do not enter sensitive personal information (such as health, financial or ID details about individuals) into the platform.
3. How and why we use it
We use personal information for the purposes below. Under POPIA and the GDPR we must have a lawful basis for each.
| Purpose | Lawful basis |
|---|---|
| Create and manage your account, provide the platform and support | Performance of a contract |
| Process payments, issue invoices, keep tax and accounting records | Contract; legal obligation |
| Respond to enquiries and demo requests | Legitimate interests (responding to prospective customers); steps before entering a contract |
| Keep the website and platform secure, prevent fraud and abuse | Legitimate interests; legal obligation |
| Measure and improve the website and platform | Legitimate interests; consent where cookies require it |
| Send product updates and service notices | Contract; legitimate interests |
| Send marketing emails and newsletters | Consent, or for existing customers, our legitimate interest in marketing similar services (you can opt out any time) |
| Show and measure advertising for aimentionz | Consent (UK/EU and South Africa); notice and opt-out (US) |
| Comply with law, enforce our terms, handle disputes | Legal obligation; legitimate interests |
We do not sell personal information for money. We do not use your personal information to make decisions that have legal or similarly significant effects on you based solely on automated processing.
4. Cookies and tracking
We use cookies and similar technologies on our website and platform. Full details, including each cookie’s name and duration, are in our cookie policy.
- Strictly necessary: keep the site and platform working and secure (login sessions, load balancing, consent choices). These are always on.
- Analytics: help us understand how visitors use the site, for example Google Analytics 4.
- Advertising: help us measure and target our ads, for example the Meta Pixel and Google Ads tags.
Your choices. Visitors in the UK, EU and South Africa see a consent banner, and analytics and advertising cookies stay off until you accept them. We use Google Consent Mode, so Google tags respect your choice. Visitors elsewhere, including the US, can turn off non-essential cookies at any time through the cookie settings in our footer.
Global Privacy Control. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of advertising cookies and the “sharing” of your information for targeted advertising.
5. Who we share it with
We share personal information only with service providers who help us run aimentionz, and only as far as they need it. They act on our instructions and are bound by contracts requiring confidentiality and security.
| Recipient | What they do | Location |
|---|---|---|
| Hosting and infrastructure providers | Host and operate the aimentionz platform and store platform and account data | Turkey and other countries |
| AI model providers | Process the prompts the platform sends to AI assistants (such as ChatGPT, Gemini, Perplexity) to measure brand visibility. Prompts contain your brand and market information, not your personal details | United States |
| Paystack | Processes subscription payments | South Africa and other countries |
| Base44 | Builds and hosts our marketing website, including its forms | Israel and United States |
| GoDaddy | Domain registration, DNS and website hosting | United States |
| Analytics and advertising (e.g. Google, Meta) | Website analytics and ad measurement, subject to your cookie choices | United States and other countries |
| Email and CRM tools | Send service and marketing emails, manage enquiries | United States and other countries |
We may also disclose information to professional advisers (lawyers, accountants), to authorities where the law requires it, or to a buyer or successor if our business is sold or restructured. A current list of the service providers that process platform data is available on request at hello@aimentionz.com.
6. International transfers
aimentionz is based in South Africa, and our service providers operate in other countries, including Turkey, the United States and the European Union. Your information may therefore be processed outside the country where you live.
When we transfer personal information across borders, we put safeguards in place:
- From the EU: the European Commission’s Standard Contractual Clauses, or an adequacy decision where one exists.
- From the UK: the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, or UK adequacy regulations.
- From South Africa: under section 72 of POPIA, we transfer information only where the recipient is bound by a law, binding corporate rules or an agreement providing protection substantially similar to POPIA, or where another section 72 condition applies.
You can ask for a copy of the relevant safeguards by contacting us (section 9).
7. Retention and security
We keep personal information only as long as we need it for the purposes in section 3, or as the law requires.
| Information | How long we keep it |
|---|---|
| Account and platform data | While your account is active, then deleted or anonymised within 90 days of closure |
| Billing and tax records | 5 years after the transaction, as South African tax law requires |
| Enquiries from prospects who don't become customers | 24 months after our last contact |
| Marketing contacts | Until you unsubscribe, then kept on a suppression list so we don't email you again |
| Analytics and cookie data | As set out in our Cookie Policy (GA4 data: 14 months) |
Security. We and our service providers use appropriate technical and organisational measures to protect personal information, including encryption in transit, access controls and password hashing. No system is completely secure. If a breach affects your personal information, we will notify you and the relevant regulator where the law requires it.
8. Your rights
Wherever you live, you can ask us to access, correct or delete your personal information, and you can opt out of marketing at any time. Email hello@aimentionz.com. We will verify your identity and respond within the time the law requires (usually one month). We won't charge you or treat you differently for using your rights.
South Africa (POPIA). You can ask whether we hold your information and request a copy; ask us to correct or delete it; object to processing, including direct marketing; and withdraw consent. Requests for access to records can also be made under our PAIA manual, available on request.
UK and EU (UK GDPR / GDPR). You have the right to access, rectification, erasure, restriction, data portability, and to object to processing based on legitimate interests or used for direct marketing. Where we rely on consent, you can withdraw it at any time.
United States. Depending on your state (for example California, Colorado, Virginia, Connecticut or Texas), you may have the right to:
- know what personal information we collect, use and disclose, and access a copy
- correct inaccurate information and delete your information
- opt out of the “sale” or “sharing” of personal information for targeted advertising, by emailing hello@aimentionz.com or sending a GPC signal
- appeal our decision on your request by replying to our response
You can use an authorised agent to make a request on your behalf. In the last 12 months we have not sold personal information for money. Our use of advertising cookies may count as “sharing” under California law; you can opt out as described above.
9. Marketing, children, changes and complaints
Marketing. We send marketing emails only with your consent, or to existing customers about similar services. Every email has an unsubscribe link.
Children. aimentionz is a business service and is not intended for anyone under 18. We do not knowingly collect information from children.
Changes. We may update this policy as our services or the law change. The date at the top shows the latest version. If we make significant changes, we will tell customers by email or in the platform.
Contact us. Email hello@aimentionz.com or write to 3 Spaanschemat River Road, Constantia, Cape Town, 7806, South Africa. Our Information Officer, Gregory Haralambous, handles all privacy requests.
Complaints. Please contact us first so we can try to resolve your concern. You also have the right to complain to a regulator:
- South Africa: Information Regulator, inforegulator.org.za
- United Kingdom: Information Commissioner's Office, ico.org.uk
- European Union: the data protection authority in your country
- United States: your state attorney general, or in California, the California Privacy Protection Agency (cppa.ca.gov)