AI Competitor Analysis
See who owns the answer
Compare your share of voice by model, topic and customer question.
Compare competitorsAudited across
ChatGPT
Gemini
Claude
Perplexity
Copilot
DeepSeek
Grok
Meta AI
AI Mode AI OverviewsShare of voice
- aimentionz31%
- Competitor A44%
- Competitor B18%
- Competitor C7%
You are absent from 18 high-intent prompts where Competitor A appears.
View promptsWhat it is
Are your competitors winning the AI conversation?
Whether someone is looking for a product, a service, an agency or a local provider, more and more of them ask AI first - and it usually names only a handful of businesses. If a competitor is on that shortlist and you are not, you lose the customer, client or enquiry before it starts.
aimentionz runs the same questions your prospects ask across every major AI assistant and shows exactly who gets mentioned, how often and in what light - so you can see where you are ahead and where you are falling behind.
What competitor analysis answers
Who gets recommended?
Which brand AI names first when people ask for the best product, service or provider.
Where do you vanish?
The prompts where competitors appear and you are missing.
Who owns each topic?
Which competitor leads every theme in your category.
Where are they weak?
The complaints AI repeats about rival brands.
Across platforms
AI visibility for each competitor, on every platform
People don't all use the same AI. Some ask ChatGPT, others use Gemini, Claude, Perplexity or Google's AI Overviews - and each one can give a different answer to the same question.
This view shows how often you and each competitor are mentioned on every platform, side by side. A brand can lead on one assistant and barely show up on another, so you can see at a glance where you're strong and where you're missing out.
Visibility by platform
| Brand | ChatGPT | Gemini | Claude | Perplexity | Copilot | AI Overviews |
|---|---|---|---|---|---|---|
| Your brand | 46% | 38% | 29% | 52% | 21% | 34% |
| Competitor A | 61% | 55% | 47% | 44% | 39% | 58% |
| Competitor B | 33% | 41% | 52% | 27% | 30% | 25% |
| Competitor C | 18% | 22% | 15% | 31% | 12% | 19% |
Model by model
Where each AI model sends your prospects
Not all AI models think alike. ChatGPT, Gemini, Claude and the rest learn from different information, so the businesses they recommend can be very different.
That means doing well on ChatGPT doesn't guarantee you'll do well on Gemini. aimentionz runs the same questions on each model and shows you the results separately - so you know exactly which AI favours which competitor, and where to focus your effort first.
AI visibility by model
Same prompt set, run on each engine
ChatGPTGeminiShare of voice
The share of voice (SOV) matrix
Share of voice has always been a key marketing measure - but in the age of AI answers, it works differently. It's no longer about ads or search rankings, it's about how often AI names you when people ask about your industry.
The share of voice matrix looks at the questions asked in your market and works out the exact percentage of answers that mention you versus each competitor. Deeper colour means a bigger share, so you can instantly see who owns the conversation on each AI platform - and overall.
Performance matrix · Share of voice
Each brand's slice of all mentions. Rows are AI platforms; deeper violet = larger share.
ChatGPTGeminiNon-branded prompts
Winning the undecided prospect
Tracking questions that include your name - like "Is [your brand] better than [competitor]?" - is useful, but it only reaches people who already know you. The real prize is the questions where no business is named at all.
When someone asks "What's the best accounting software for small businesses?" or "Who's the best plumber near me?", they're asking AI to choose for them. aimentionz tracks these open questions and shows you which businesses AI picks when nobody has a preference yet - because that's where new customers, clients and enquiries are won or lost.
Visibility by prompt type
Every competitor side by side. Each row uses the same set of answers, so the numbers compare directly.
By prompt type
| Prompt type | Answers | You | Competitor A | Competitor B | Competitor C | Competitor D |
|---|---|---|---|---|---|---|
Branded 4 prompts | 8 | 100% | 0% | 0% | 0% | 0% |
Comparison 3 prompts | 6 | 83% | 100% | 100% | 17% | 67% |
Non-branded 29 prompts | 58 | 0% | 22% | 10% | 7% | 0% |
By question pattern
| Pattern | Answers | You | Competitor A | Competitor B | Competitor C | Competitor D |
|---|---|---|---|---|---|---|
How-to 3 questions | 6 | 100% | 0% | 0% | 0% | 0% |
Comparison 3 questions | 6 | 83% | 100% | 100% | 17% | 67% |
General discovery 9 questions | 18 | 11% | 11% | 0% | 11% | 0% |
Trends 9 questions | 18 | 0% | 6% | 0% | 6% | 0% |
Recommendation 8 questions | 16 | 0% | 63% | 38% | 6% | 0% |
Definition 2 questions | 4 | 0% | 0% | 0% | 0% | 0% |
Local search 1 question | 2 | 0% | 0% | 0% | 0% | 0% |
The outlined cell in each row shows who leads that row. Ties are not highlighted.
Find open questions
Track prompts like 'best accountant near me' or 'top agency for…' where no business is named yet.
See who wins them
Spot which competitor AI picks when people have no preference.
Close the gap
Create content and earn mentions that put you on the shortlist.
Citation share
Competitor citation share
If a competitor is winning more AI mentions than you, the obvious next question is: why? Where is the AI getting its information from?
AI builds its answers by pulling from other websites - review sites, forums, news articles and company pages. Competitor citation share shows you which of these sources are being used for each competitor, so you can see what's behind their success and go after the same sources yourself.
Competitor comparison
21.4%
4.6%
29.8%
8.1%
15.2%
3.9%
8.3%
0.7%
6.1%
2.8%
Sentiment
Competitor sentiment: finding their weak spots
Just because AI mentions a competitor doesn't mean it speaks well of them. How often a brand is mentioned is only half the story - what's actually said matters just as much.
aimentionz reads every AI mention of you and your competitors and works out whether the AI is recommending them or warning people away. You'll see what each competitor gets praised for, what they get criticised for - like slow support or high prices - and how that changes over time, so you can highlight where you're stronger.
Competitor detail
Visibility, citation share and sentiment for you and each competitor
| Brand / competitor | Mentions | AI visibility | Citation share | Positive | Neutral | Negative |
|---|---|---|---|---|---|---|
| You | 12 | 34.3% | 3.1% | 14.2% | 80.1% | 5.7% |
| Competitor A | 19 | 54.3% | 2.2% | 4.8% | 89.6% | 5.6% |
| Competitor B | 16 | 45.7% | 1.1% | 7.4% | 78.9% | 13.7% |
| Competitor C | 14 | 40% | 0.4% | 0% | 92.1% | 7.9% |
| Competitor D | 10 | 28.6% | 0% | 2.5% | 80.3% | 17.2% |
| Competitor E | 6 | 17.1% | 1.3% | 0% | 69.8% | 30.2% |
Strengths AI praises
Which features, services or qualities does AI keep highlighting when it talks about a competitor? Maybe it's their friendly support, their pricing or how easy they are to use. Knowing this helps you write content that shows where you match them - or do it better.
Weaknesses AI warns about
This is where the real opportunity lies. If ChatGPT keeps telling people a competitor has "slow customer support" or is "expensive for what you get", you can speak directly to those concerns on your website, in your sales pitch and in your marketing.
Sentiment changes over time
See how the way AI talks about each competitor shifts after a product launch, a price change, a wave of bad reviews or a news story - and get early warning if your own sentiment starts to slip.
What you get
- Share of voice across every tracked model
- Prompt-by-prompt, model-by-model comparison
- Where competitors appear and you don't
- Head-to-head win/loss tracking over time
Why it matters
AI visibility is relative. The AI Competitor Analysis benchmarks you against the brands you're really competing with, so you know whether you're winning or losing share of voice in the answers that decide who gets the customer, client or lead.
Part of the aimentionz Intelligence Suite - built to master your AI visibility and make sure you're part of the answer.
FAQs
Frequently asked questions about AI competitor analysis
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